August 13, 2022

Neumann brings important expertise in model innovation and data-driven shopper and B2B advertising and marketing

ATLANTA, April 25, 2022–(BUSINESS WIRE)–RentPath (www.rentpath.com), a Redfin firm, and main advertising and marketing know-how and providers platform for the residential rental {industry}, introduced the appointment of selling veteran Kathy Neumann as Chief Advertising Officer. Neumann previously served as a Vice President of Advertising at Chewy in addition to the Vice President of Advertising at Carter’s Inc.

This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/dwelling/20220425005351/en/

RentPath appoints revenue-driving strategic chief, Kathy Neumann, as Chief Advertising Officer. (Picture: Enterprise Wire)

“Kathy is hands-down the best particular person to guide our advertising and marketing and branding efforts throughout this thrilling time for our firm. She is an excellent, hand-on govt, who brings monumental vitality, deep expertise in digital advertising and marketing, and may be very considerate about model promise and the way it resonates with customers and shoppers. I’m excited to work alongside her as we not solely evolve our firm manufacturers, however improve the effectiveness of our advertising and marketing options for our shoppers and clients,” stated Jon Ziglar, CEO of RentPath.

As CMO, Neumann will oversee new initiatives that construct connections with property groups to assist them resolve leasing challenges with smarter, data-driven advertising and marketing options. As properly, she’s going to assist develop extra customized shopper experiences which can be attuned to renters’ wants to allow them to effortlessly discover a dwelling. Neumann joins RentPath with a complete background in main all sides of selling technique, together with model, social media, search advertising and marketing, direct advertising and marketing and market analysis.

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“I’m thrilled to affix the superb staff at RentPath. I stay up for constructing on the corporate’s legacy of innovation within the rental {industry} as we leverage our proprietary knowledge and know-how merchandise to enhance the rental journey for each the renter and our shoppers. It’s such an unimaginable time to affix RentPath as we enter a brand new part of development and are capable of leverage dramatically expanded attain via Redfin. I stay up for telling the model story as we proceed to develop and evolve,” stated Neumann.

Neumann brings invaluable expertise from guiding built-in advertising and marketing groups and elevating the buyer purchasing expertise at on-line pet retailer, Chewy. As VP of Advertising at main retailer Carter’s, Neumann oversaw the go-to-market technique for Carter’s, OshKosh B’gosh and SkipHop manufacturers in North America.

She additionally served in management roles at Land’s Finish, Victoria’s Secret Direct, LLC, and Restricted Manufacturers.

Neumann is the recipient of 12 industry-associated awards together with the 2019 OnCon Icon Prime 50 Marketer Award in addition to the 2015 AMA Atlanta Marketer of the Yr Award for Built-in Advertising Marketing campaign, Interactive Advertising & Social Media Marketing campaign. She holds a Bachelor of Enterprise Administration in accounting & administration from the College of Oklahoma.

About RentPath

RentPath is the one advertising and marketing and automation platform that engages potential residents via the complete renter journey, maximizing leads and occupancies with unparalleled ROI. Via its broad community of rental itemizing websites together with hire.com, ApartmentGuide.com, Leases.com, and Redfin.com, RentPath connects property homeowners and managers with over 10 million high-intent, in-market renters per 30 days. As well as, the RentPath platform powers a full suite of best-in-class digital advertising and marketing options throughout search promoting, social media, e mail advertising and marketing, internet chat, resident communication, popularity administration and extra. RentPath’s holistic options simplify the rental search expertise for renters whereas driving occupancies and efficiencies for property managers and homeowners. RentPath is a Redfin Firm.

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View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20220425005351/en/

Contacts

Matt Doris
Vice President, B2B Advertising
[email protected]